An exclusive event celebrated the opening of Roberto Coin’s new boutique in via del Babuino 73 in Rome.

Nearly two hundred square meters of floor space and 25 internal and external display windows reaching all the way to via Margutta make it a pleasure to admire the jewelry creations. The boutique rises up in what was once the antique papal photographer’s “Fotografia Felici”, founded in 1863. The concept, completely revolutionized with respect to the previous store in via Vittoria, is in perfect harmony with the building and its characteristic ashlared style where gold plays a predominant role in the design and gives an even more precious and glamorous touch to the space.

In addition to the new location, Roberto Coin is launching a charity initiative in partnership with the Bambino Gesù Pediatric Hospital. In fact, the collection Tiny Treasures will be displayed in one of the windows. The branding of the collection included an image of the hospital that will receive in donation a part of the profits from the sale of these pieces.

Once again the attention in the area of social responsibility and environmental protection has been confirmed. “We highly value this project in Rome, in the heart of Italy" says Roberto Coin "we have always been careful to make sure that our work is not only an ornament for the body but is first an ornament for the spirit. Social responsibility is an essential human duty”.